Designing an eCommerce website is a challenge. There are many factors that come into play and must be considered when designing (and developing) eCommerce websites, such as creating a user-friendly experience for the customer, improving conversion rates, incorporating SEO best practices to rank higher in search engine results pages (SERPs), etc.
But how do you get your website design off on the right foot? Well, by understanding some of the most popular design effects that can help enhance your eCommerce website’s overall appearance. Here are some things you can do:
Incorporate a single large image with zoom feature for prominent home page imagery
Many eCommerce sites have beautiful home page imagery—almost too beautiful to not be able to zoom in on it. So why not give your customers exactly what they’re looking for? Incorporating a single large image into your eCommerce website design is a great way to draw users into your eCommerce store by piquing their interest and inspiring them even before they choose which product they’d like to purchase!
Allow users to easily navigate your eCommerce site
Not only should web design help eCommerce sites attract more attention from their visitors, but it also needs to allow them easy navigation around the site. Having a simple menu that is visually appealing will keep your users happy and coming back for more!
Include product page enhancements, such as videos, animated GIFs or interactive visualizations
Adding product page enhancements such as videos can help increase user engagement with products by showcasing how they work in real-life scenarios (more on this later). You could even include an animated GIF of this video, so customers have the option to view it again later on if they were unable to catch everything happening during its initial play through!
And don’t forget about interactive visualizations. These are great for eCommerce sites that sell technology or eGadgets since they can help customers understand how the product works when considering a purchase.
Use colorful, unique and customizable eCommerce site designs
E-commerce websites don’t have to be boring! They should stand out from the competition by incorporating unique web design effects, such as color schemes, fonts, layouts and more to make them truly stand out.
There are so many color combinations you could choose for your eCommerce website’s look. Just remember to stick with two at most (e.g., black text on white background).
And then there’s font choice. It will depend on what type of audience is visiting your site but popular choices include Arial, Calibri and Verdana because these three are easy to read.
E-commerce site designs that feature product demo videos
Many eCommerce website owners want their customers to experience products before they buy them, and the best way is by incorporating product videos into eCommerce sites so shoppers can see exactly what a product looks like, how it functions, etc.
There are two ways to do this:
- Create a dedicated page featuring all available videos. This allows users who are interested in viewing more about a specific product at any time without having to search your entire site for its video demo while simultaneously allowing you as site owner greater control over which ones get promoted.
- Include the videos on the product page itself. This makes it easier for users who specifically want information about a particular item but may frustrate others because they will only be able to see one video at a time unless they click “see all” under each thumbnail (provided that your eCommerce site has more than one product video).
Good ecommerce web design is all about using the right colors, fonts, images, words and graphics. To convince visitors to make a purchase
The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.
Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities.
The tips in this article should help you create a web design that maximizes conversion rates. What are your thoughts on the effects of color, contrasts, font size and others? Do they have an impact on how customers perceive your products or services? Let us know what you think! We’re always happy to discuss new ideas for website optimization with our clients.
