In natural referencing, we observe a very clear trend: the best results are manifested in the medium or long term. Here are our tips for long-term SEO success.
Doing natural referencing on Google is a formidable method to develop your brand awareness and find new customers on the internet. On the other hand, if you are wondering how to be well referenced, it is worth remembering that it is a process that takes time and that you will not be in first place on Google after two weeks.
How long before being referenced on Google?
That’s it, you have launched your website, and you now want to be well referenced on Google. We will not go back in this article on the importance of the 3 pillars of SEO: technique, content and notoriety. We consider here that you have created a website with an optimized technical base to allow Google to fully understand your business and to reference you as well as possible.
From there, how long before being referenced on Google? In general, we see after two to three months the first results on your website and we start to find keywords on which you are referenced on Google. Make no mistake, you will not immediately be in first place on Google.
Let’s take an example: the graph below shows you the evolution of the number of keywords on a website launched in August 2022.
Here is the evolution of its Google referencing over 4 months:
In the present case, it therefore took 4 months for an improvement in natural referencing SEO for Mortgage Brokers to be observed on this website which has just been created. It therefore takes time to be referenced, and this website is only at the beginning, it can still progress significantly.
Beware of the novelty effect in SEO
The novelty effect is what we call the “Boost effect” at SEO BRISK, a phenomenon that we have observed dozens of times among our SEO clients.
As we have just seen in the first part, when starting a site, Google will over time refer you to an increasing number of keywords. When starting your website, Google will therefore give you the “benefit of the doubt”: you are new, it gives you a chance, and it is up to you to maintain your SEO referencing. Except that if you stop your SEO efforts there and you stop maintaining your site, you will very quickly lose your natural referencing. You will have benefited from the novelty effect for a few months, and Google will eventually cause your positions to decline, for lack of new features on your website. You have lost your relevance, you are losing your keywords and your SEO ranking.
Here is the example of an independent specialist in the automotive world:
There are 3 stages in the development of SEO here:
We must therefore insist on the fact that to be well referenced on Google, it will take time, but above all it is necessary to STAY well referenced on Google, which is something else.
If you have implemented an SEO strategy, remember that being well referenced is not the end of the road, you will have to maintain your SEO in the long term.
Regularly publishing new content on your website is essential to maintain your SEO ranking.
Our advice to be well referenced on Google quickly
To succeed in your natural referencing strategy and succeed in the long term, here are SEO BRISK’s tips, advice inspired by dozens of companies that we have advised on their natural referencing strategy: