App Store Optimisation Tech Guide to Android App Marketing Strategies

There are around 3.3 million android apps on the Google Play Store.

While the app store has revolutionised the way we use our mobile devices, it can often be an incredibly competitive market. With so many great apps in the same place, it can be difficult to make your app stand out from the rest.

This is why it’s so important to look into app store optimisation. App store optimisation is one of the most effective marketing strategies you can use to increase your app’s visibility online. This leads to an increase in organic traffic and ultimately, more downloads. 

Interested in learning more about Android app marketing strategies? You’re in the right place. Here’s everything you need to know.

The Android App Store

Android devices have a few different choices when it comes to downloading apps. This is because you have access to different app stores depending on the kind of device you have. While the most popular app store is the Google Play Store, there is also the Galaxy Store and the Amazon Appstore to name a few.

While Android devices also allow you to download and install apps directly from the internet, the Google Play Store is by far the most popular and trusted place to download apps. This is why it’s so important for your app to take centre stage whenever someone enters the store.

What Is App Store Optimisation?

App Store Optimisation (ASO) is a specific marketing technique to help increase brand exposure to generate more engagement. This strategy treats the app store like a search engine and requires you to optimise your application to show up in searches. 

App Stores rely heavily on algorithms to rank apps. These rankings take several factors into consideration including the perceived app quality, engagement, and the content presented on the product page itself. 

How To Optimise Your App 

There are two main ways you can optimise your app for the app store. The first is with your product page and the second is with the engagement around your app. Here’s a quick breakdown of these steps. 

The Product Page

Think of the product page like a web page. Just as you would fill your webpage with keywords and phrases, you should do the same with your product page. This way, your app will come up whenever someone searches for those keywords. 

App Store Engagement

Modern app stores allow users to like, comment, and even rate apps. This rating is then independently presented alongside your app on the app store. This is why you should drive traffic and engagement to your product page to help improve its reviews, ratings, and overall impressions on the app store. 

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Developing an App With AI

App store optimisation is one of the most practical ways to market your app online. Whether you’re listing your app on the Google Play Store or the Apple App Store, optimising your product page is a great way to go. This optimisation helps improve the app’s visibility on the app store to organically drive downloads. 

Thinking about getting started with your own app? Feel free to contact our app development experts to walk you through the development process. You can visit our website and book a call by clicking here.

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