How to Create a Winning Writing Portfolio?

writing portfolio

A writing portfolio is one of the essential tools when you talk about marketing arsenal. This is the first thing a client is willing to see. And if you have a killer writing portfolio, it will play a significant role in the selling point of view.

Being a writer, you know this point, but you are confused as you do not know where to start?

Here are two things that you have to keep in mind before when you start writing a portfolio:

  • Points for a writing portfolio that are published on your site?
  • Portfolio Websites to Display Your Writing Samples.

Let the book marketing services team walk you through this. Are you ready?

Points for Writing Portfolio on Your Site:

Have Knowledge About your Desired Niches and Target Client:

Decide your writing portfolio sample with your niches and the best client in your mind. Select the appropriate samples, which would appeal to potential clients, and you are in the niche you want to write.

Including testimonials in your writing portfolio. Ensure that these testimonials are from a recognizable and reputable source that represents your ideal target audience.

Limit Your Writing Portfolio Samples:

It would be best if you avoided overpowering clients with numerous choices. It is enough that you give your clients limited but satisfying samples that can prove your writing ability skills.

And make sure that you show your clients no more than three samples per niches. Let me remind you that this is your writing portfolio, not your blog page.

Select Quality Over Quantity:

Include only the greatest examples of your work, not all of them. Only show off your greatest testimonials, not every attaboy or compliment you’ve ever gotten. The same goes for prizes and accolades: add any respected writing competitions you’ve won, but don’t overdo it.

Check to see if your writing portfolio (and website) is user-friendly:

Make it as simple as possible to locate everything. Ask a buddy to open your website and then look for one specific piece of information on your portfolio page to test this. Based on their feedback, make any necessary modifications.

Organize Samples by Kind, Niche, and Clear Descriptions:

Make it easier to find samples by categorizing them by type (posts, white papers, landing page text, and so on) and niche. Include brief descriptions of your samples as well (and put on your copywriter or book writer hat where possible). Put “ghostwritten” in the description of ghostwritten clips that don’t have your byline to avoid confusion.

Maintain a simple and clean design for your writing portfolio:

To make your samples stand out, keep your design simple and free of distractions. Use typefaces that are at least 14pt in size that is clear and easy to read.

On your portfolio page, don’t put entire articles on display:

Instead, provide links to the samples and have them open in their own, non-distracting pages.

For each writing sample, use thumbnail images:

Text-only links are acceptable, but they lack the visual appeal of graphics. Your samples will stand out more on the page if you use images.

To assist with design, use plug-ins or page builders:

These technological aids assist you in creating a professional-looking portfolio. However, check to see if a plug-in or page builder has been update recently before installing it. Check that it works with the most recent version of WordPress as well as your theme.

Check It On Mobile and Tablets:

Your writing portfolio may look great on your computer, but it’s always a good idea to double-check how it appears on tablets and phones. Verify that no text or images are chopped off or altered.

Maintain an up-to-date and fresh writing portfolio:

At least once a month, check your links. Also, replace outdated samples as you generate new and improved ones Because Google loves and rewards fresh material on your website.

On your portfolio page, provide a clear call-to-action (CTA):

Your writing portfolio’s sole objective is to entice potential clients to contact you. Make the following step simple. Your email address or a clickable button linking to a “Contact me” page should be shown.

Websites to Display Your Writing Samples in a Portfolio: makes it simple to create an online literary portfolio. You may also connect your Twitter account during the account setup process to import your bio and image.

Choose one of the offered theme photographs or upload your own to personalize the appearance and feel of your portfolio. Up to 10 clips will be included in your professional writing portfolio, along with your name, title, and bio (free version).


“The easiest way for journalists, writers, reporters, bloggers, public relations, and other media professionals to back up their news reports, construct a stunning online portfolio website and promote their brand – no coding required,” according to Pressfolios.

There is no free version. However, a 14-day trial is available.

Journo Portfolio:

“Hundreds of options to design your online portfolio,” they say. Journo Portfolio gives you a lot of alternatives when it comes to designing your writing portfolio. There are a variety of themes, background photos, colors, and fonts to select from.

A bio, social network links, PDFs, or any other type of multimedia material can be shown on the site. You can also directly publish articles on the site.


“The entire content marketing solution,” says Contently. It’s not only a writer’s online portfolio site, but it’s also a content agency.

Contently has a single-page interface that allows you to display an unlimited number of projects. You can include your photo, bio, social media links, skills, niches, and even the URL of your author’s website (if you have one). is a content marketing platform that allows you to build a profile and apply for writing jobs.

If you fill out your profile thoroughly and include relevant writing samples, the editors may be able to match you with a potential client who shares your interests and skill set.


Your LinkedIn profile serves as an online resume for freelance writers. Potential clients frequently ask for a link to your profile (especially larger companies).

LinkedIn isn’t supposed to be used as a literary portfolio, but it can be.

Use the Upload File or Add Link options to highlight the best samples in your Summary section.

You can name clients and provide links to the writing work you’ve done for them in the Experience area.

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