eCommerce provides an opportunity for everyone with a passion and a strong work ethic to earn money. It’s a business structure that doesn’t require a lot of money upfront, technological expertise, or even a physical business location to operate.

Getting the right product to sell is one area where you must outperform your competition. It does, however, need some management and marketing know-how. Because there are hundreds of items you may offer at any given moment, it’s easy to become overwhelmed when deciding which ones are worthwhile.

You already have a winning attitude since you’re always studying, researching, and planning for success. Nevertheless, identifying popular products to sell might be challenging. That’s why we made this list to help you discover new hot products and market them successfully.

1. Shoes

During the first half of 2021, shoes were among the best-performing products. Shoes are ideal for selling at any time of year, especially during the festive season when you can capitalize on Christmas discounts. Custom-made shoes, resale of popular brands such as Nike or Air Jordan, and formal shoes are all options. There are plenty of prospects to sell shoes online, with a global footwear market valued at $365.5 billion.

When selling shoes online, you should first focus on establishing a target market and marketing to that group. Online shoppers search for specific shoes online, for example, “sports shoes for men” or “women’s party shoes.”

You may sell footwear through your Shopify store, third-party online marketplaces such as Amazon, and even social media platforms like Facebook and Instagram. There are also shoe-specific specialty marketplaces such as GOAT and StockX, where you can market and sell. You can also be a wholesale shoe seller selling to other businesses.

2. Kitchen towels

In the first half of 2021, the market for kitchen towels exploded. They’re super trendy right now, and that doesn’t appear to be changing anytime soon. According to recent projections, the worldwide kitchen towel market is estimated to reach $20.9 billion by 2026. Kitchen towels can be used to clean, dry, and handle hot utensils, among other things. The towels are also incredibly long-lasting, able to resist several usages and washings.

You may promote kitchen towels online using social media sites like Instagram or TikTok, and you can use appropriate campaigns to reach both junior and senior consumers. Targeting young adults who have recently moved out of their parent’s house, for example. Your social media success is determined by how well you interact with each group and provide engaging content that attracts buyers.

You can make a video to demonstrate the benefits of your product and other innovative applications for them other than spill cleanup. You may also organize seasonal promotions to showcase new towels and best-sellers. Instagram is your best chance for paid advertisements since you can leverage behavioral targeting to discover consumers based on their interests and buying patterns.

3. Tablet computers

Tablet computers are becoming increasingly popular in schools, colleges, health care, retail, and business settings. Selling tablets provides you with several chances to grow your product line. You may sell cases, chargers, keyboards, stylus pens, and other accessories to enhance average order volume.

To market best selling products like tablets online, you’ll need to narrow down your target demographic. A parent buying one tablet for their child’s school project will have different budgets and requirements from a healthcare company. Determine who you would want your market to be and offer them what they require.

People who have trouble purchasing tablets will resort to internet “best of” recommendations for extra information. You might be able to get your name on top-ranking recommendations or develop your own to market online.

4. Bras

You may pursue this niche in numerous routes, such as opening a standalone store or a collection within a larger lingerie store or marketing your items to one of the many sporting sub-niches. According to how you position your brand, you may grow into adjacent product segments such as nightwear or personal care.

Because all females are typically the target customers for bras, visual forums such as Instagram, Pinterest, and Facebook are perfect outlets for growing your brand, whether via sustainable growth or marketing.

You may also consider using influencer marketing to drive growth. Influencers can model your clothing and promote your brand in exchange for a fee or a percentage of sales.

5. Home office furniture

Due to the effects of the COVID-19 pandemic, many people worldwide were compelled to adjust to new working conditions. As companies sought to maintain remote work flexibility, millions of people started working from home.

As a result, demand for home office furniture, especially office chairs, has increased dramatically. People who work on good office chairs are believed to be more effective and productive. They can help prevent chronic back pain and healthcare costs associated with poor posture caused by uncomfortable seats.

It’s up to you to figure out who your ideal consumer is. If you want to sell office chairs to college students, you may need to promote them to the parents. Facebook, Instagram, and Pinterest advertisements are the ideal places to find parents.

You might also target organizations returning to the office or instituting a work-from-home policy using LinkedIn advertisements.

Conclusion

These are among the hottest things to sell today and in 2022, but there are many others to consider when determining what to sell on Shopify as a newbie drop shipper or experienced store owner. Finding high-quality products is only one-half of the problem. The real trick is determining how to market them. If you choose to sell a product that requires labeling and packaging, you can turn to a professional label printing or packaging company to give your products a premium look