We do just about everything digital these days, including shopping and eCommerce. As a result, there has never been a better time to be in the eCommerce business. If you’re selling anything these days, whether it’s footwear, salad dressing, or something in between, you’ll need to get on board the eCommerce web design. You can expand your brand, interact with more people, and sell more things with an eCommerce site only if you have the correct website design.
When it comes to establishing an eCommerce website, web design is crucial. A good eCommerce web design relies on the right colors, fonts, pictures, text, fonts, and graphics to engage visitors to make a purchase.
The web design of your eCommerce should appeal to potential users, create a positive UX, and display your products in the best way.
So, not only does your web design need to look attractive and feel consistent with your brand, but it also needs to motivate visitors to take action and, well, buy your items. But how do you see about doing that? How can you create an eCommerce site that will have things flying off your virtual shelves in no time?
To Help You Take Your Store To The Next Level, Here Are the Top 11 Ecommerce Web Design Tips
The eCommerce market is a highly competitive industry. Brands are using smart ways to hire professional web design agencies. A professional web design agency not only web designs the brand’s website but also provides ongoing support to the business’s operations. However, you can also check a few things on your to-do list that are necessary to optimize your web design.
Keep It Straightforward
During the eCommerce design process, the most critical thing to remember is to “KISS”—keep it simple, stupid!
Simple is usually preferable when it comes to eCommerce website design. The more elements on the page (colors! banner ads!), the better. The more pop-ups there are, the less the website’s entire purpose—closing a sale—is served.
On your eCommerce website, you don’t need a lot of frills; they only serve as a source of distraction. Maintain a clear, clean, and basic design that focuses on selling.
Prioritize Your Branding Efforts
Customers prefer to buy from well-known brands rather than anonymous eCommerce websites that display to be a front for stealing credit card details when it comes to online shopping.
Put some actual thought into your branding if you want to establish the belief you need to drive important sales with your eCommerce business. Your eCommerce business’s branding is like its DNA; it’s who you are as a brand, what you’re about, and how you’re different from your competitors—and it’s crucial for connecting with your audience and driving sales.
Take the time to identify your brand and then include it into your eCommerce design if you want to optimize. It’s fine if you don’t know who you are as a brand. Before you start developing, you’ll want to undertake a little business soul-searching. Consider the following questions:
What 3 words would I use to mention my brand if I had to?
How it can distinguish my business from other eCommerce stores?
What makes us unique from the competition?
And what about the branding? Once you’ve identified who you are, you can include it into your eCommerce site’s branding. It will help you create trust with your audience while also driving substantial sales.
Visit Like a Customer
You must think like your target audience if you want your eCommerce website design to connect with them. In the end, all your customers would like to have a quicker eCommerce experience is a website that is accessed simply, well-designed, and makes purchases simple, uncomplex, and hassle less. And you should give them those aspects if you want your eCommerce shop to prosper.
Put yourself in your user’s shoes during the web design process.
What kind of web layout will be the most user-friendly for them?
How can one organize your products such that the end consumer can understand them?
How can you make the checkout process simpler and easier?
You can identify what your customers want from your eCommerce store if you think like them and then design your site to satisfy those demands.
Use The Right Color
It’s more than just saying, “Well, red is my favorite color, so…make let’s everything red!” when it is about to select colors for the eCommerce site. A color is a powerful tool that may be used to your advantage if you understand the psychology behind it (and drive some serious sales in the process).
Different colors can trigger different feelings, emotions, and behaviors in individuals; thus, you should use those color ideas to your advantage if you want your eCommerce site to convert.
Make the buy button stand out with a bold color like red, for example, if you want customers to make a purchase.
According to color psychology, red evokes sentiments of excitement and passion, which are essential motivators for spending—and studies suggest that changing a button’s color to red can boost conversions by 34%.
If you want to increase your reputation, include blue in your web design. Blue is not only a popular color, but it has also been proved to promote feelings of belief, making it a popular choice in the corporate world (more than half of all logos feature blue).
The point is that color is one of the most effective design methods you have, and if you know how to use it impactfully, it can significantly impact your eCommerce website design.
Use High-Quality Images
It’s general knowledge in web design that graphics enhance conversions. A study showed that incorporating more relevant images into a website design increased conversions by over 40%). This is especially true in eCommerce cases.
No one will purchase a product without seeing it first. If you want customers to buy your products, you need high-quality product photographs to show them what they’re getting.
Having quality photographs of all of your products (and having images of your product from numerous angles) goes a long way toward giving your buyers confidence and trust.
They are more inclined to purchase if they are confident that they know what they are buying. However, if there are no photographs of the product they want to buy (or only a single, low-quality image), they’ll be less likely to buy it, and your conversions will suffer as a result.
Do yourself a favor and stock your eCommerce site with plenty of high-quality photographs of whatever you’re offering. Your conversions will appreciate it.
Make Your Content Scannable
You can spend days writing lengthy details for your eCommerce website’s products or services, but there is some bad news for you: no one will read them.
According to a study, most website users only read approximately 20% of the material on any given digital webpage. Apart from reading content word for word, they scan the text for crucial information—so make your content readable and scannable if you want to get your message across (and boost sales in the process).
Keep descriptions and paragraphs short, highlight important information with bolding, and break up long blocks of text with bulleted lists.
The easier it is for your target audience to scan your information, the more likely they will grasp your important messaging—and the more likely you will be able to close a sale.
Make It Look, Professional
An eCommerce site’s foundation is that you’re asking your website users to buy stuff from you. As a result, you’re requesting sensitive information from them, such as their credit card information. They won’t feel comfortable doing so if your website doesn’t look professional.
If you want to generate trust with your customers—and developing that trust is necessary if you wish your eCommerce business to succeed—you’ll need to invest in a good website.
What do we understand when we say professional? There should be no mistakes or misspellings on your website. From page to page, your font, color palette, and footer design should be consistent. You should be able to utilize all of your product links and buttons.
Your photographs shouldn’t appear like they were taken with an outdated iPhone 5, and your site design shouldn’t be lifted from GeoCities in 1997.
The point is that if you want your clients to take you seriously, you have to show them that you take yourself seriously, which you can only do with a professional website design.
Use Social Proof
Another technique to establish that oh-so-valuable trust? Social evidence is a term that refers to the fact that you look for ways to display your future customers the positive comments you’ve received from your existing customers while constructing your eCommerce site. Include an area where customers can rate your products (and then get as many 5-star reviews as you can). Include a testimonials section with client images and a comment or two about their positive experience working with you. Customers can write reviews of your items and tell you what they appreciate about them, which you can then post on your blog.
The more visitors to your website discover that others have had a good experience purchasing on your site (whether through reviews or testimonials), the more trustworthy you’ll appear—and the higher your conversions will be as a result.
Easy To Navigate
Nothing kills a sale faster than clumsy product pages, and we mean nothing. If your website visitors have to go through 10 different menus to discover the product they want, they’ll leave quickly—and go to a competitor’s site.
Make it simple to navigate your product categories and pages. Simplify for your customers to find products and filter them based on color, size, or product category. The more straightforward your categories and pages are to track, the simpler it will be for your users to find what they’re looking for—and make a purchase.
Why Logo Digitals?
LogoDigitals is recognized in the Top 30 web design agencies in New York by DesignRush. Over these years, it has gathered and demonstrated a history of expertise to various eCommerce giants globally. Identify how we can help your business to boost in the most competitive market of eCommerce.