It doesn’t matter whether you are making a short film or video clip for a specific social media platform, because the first thing you must learn beforehand is everything about different video file formats. Videos are content kings especially in today’s world, meaning you can increase the conversion of your website and boost brand awareness by creating relevant video content.
We can differentiate numerous benefits of implementing video marketing strategies through different content, especially because you can pack more information within thirty seconds, which is attention-grabbing and engaging. You can find wide array of options to convert video files for free, which will help you throughout the process.
Creating video content is not as simple as it seems and we can differentiate numerous reasons including the wide array of potential formats you can choose. Remember that each option comes with specific advantages and disadvantages. Some of them can load quickly, while others are smaller. You may decide to go for higher quality and size as well.
Choosing right file type is essential factor that will help you understand each step along the way. Still, the question is how to choose the right video format for your videos.
In this particular article, we will present you a brief guide on most popular formats available on the market. That way, you can determine which one is the best for your specific situation. Let us start from the beginning.
Things to Know About Video File Formats
You should remember that you can find a name for each video file format as an extension at the end of it. They can vary in various ways including compatibility, encoding, compression and file size. For instance, you may decide to choose a format with a smallest file size especially if your goal is to reduce broadband expenses.
However, if you wish to enjoy an exceptional video quality and resolution, then you will get a file with higher size than others. Everything depends on what you wish to create and upload afterward to present yourself or artistic perspective.
We can differentiate numerous formats that are commonly available on the market. However, it is vital to understand the difference between the most popular options. The moment you decide to save a specific video; you can choose format. On the other hand, you can use a free converter to reduce file size or ensure better compatibility.
- MP4
The most common video format nowadays is MP4, which is standard for web videos because you will get high-quality options combined with small file size. Another important consideration to remember is that you can use this particular format for TVs. We recommend you to click here to learn more about video file formats.
Therefore, if your goal is to upload a video to YouTube or website, we recommend you to use MP4 or convert your other option into MP4, which will offer you a peace of mind. The biggest disadvantage of MP4 format is decoding and encoding processes, which require lots of resources.
Although you will get small file size, compressing video is demanding, meaning you will need a solid GPU. You should know that when people watch them, you must decompress them in real-time to ensure the max quality possible.
- MOV
It is the essential Apple-designed video file format supported by QuickTime player. It is commonly used for video editing purposes. Remember that most people avoid publishing and uploading MOV videos online or send them in attachments because they come with high size.
However, you will get better quality than MP4 and other options available on the market. You should know that people use MOV files for editing, because you can use the highest version of your video and convert it further or change its resolution.
The moment you finish with editing, we recommend you to change format and compress it, because the original file may require plenty memory space and time for rendering.
- AVI
If you wish to use video format that has high-end audio, which is feature you cannot get in other formats, we recommend you to choose AVI. Since it comes with exceptional audio and video quality, you will get larger size.
At the same time, when you are using AVI file, you must compress it to ensure the chance to upload it faster and with ease. You can rest assured and avoid real-time decoding as MP4, but you will end up with high size that will require a single gigabyte for each minute of video.
You can use them for both TV production and YouTube, but most people avoid to upload it because of file size. Check out this guide: https://www.wikihow.com/Put-AVI-Files-on-iPhone-or-iPad to learn how to play AVI files on Apple devices.
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- WMV
As the name suggests, Windows Media Video is created by Microsoft specifically for Windows operating systems. Since it is exclusive option for a single operating system, other OS such as Linux and Apple may not have appropriate player.
Still, you will get a combination of small file size and amazing quality, which is why it is popular for web use. However, the main disadvantage is compatibility with Linux and Apple devices, which may be a dealbreaker to some people.
